It’s 90 Percent Sports Marketing, a division of It’s 90 Percent launched in 2016. Founder Chris Hayes, former NFL Player and Super Bowl Champion , with his passion and life experiences has driven him to advocate and promote Athletes which led to the formation of It’s 90 Percent sports marketing. It’s 90 Percent focuses on assisting athletes to elevate their awareness and promoting their brand and career on and off the field. It’s 90 Percent implements marketing, endorsements, appearances, community outreach and brand strategy.