OUR STORY BEHIND THE BRAND

90 Percent Mental is a dynamic multi-sports program built to inspire young people to believe in their ability to achieve. Founded by former NFL veteran Chris Hayes, the program focuses on developing both the mental and physical strength needed to thrive—not just in sports, but in life.

Through a powerful blend of mindset training, athletic development, and community support, 90 Percent Mental instills confidence, discipline, and purpose in young men and women. With the guidance of dedicated coaches, trainers, and a network of current and former professional athletes, the program provides the tools needed to overcome adversity, rise above challenges, and build a foundation for lifelong success.

It’s more than a program—it’s a movement.
90 Percent Mental is a vehicle for empowerment, helping youth discover who they are and who they’re capable of becoming. We believe in uniting families, community leaders, and local businesses to work together in shaping the next generation of leaders—on the field and in the world.

 

“It's every breath you take, it's every thought you have, it's everything… it's 90 Percent Mental.”
— Chris Hayes

 

LIVING 90 PERCENT MENTAL. 

EMPOWERING LIVES ON & OFF THE FIELD.