FOUNDER & VISIONARY CHRIS HAYES


Chris Hayes

Retired NFL Player • Super Bowl Champion • Author • Mentor • Speaker
Founder of It’s 90 Percent Mental

About Chris Hayes

Former NFL veteran and Super Bowl Champion Chris Hayes is the founder of It’s 90 Percent Mental, a transformative brand created to empower individuals through mindset, mentorship, and motivation. Established in 1996 in Chris’s hometown of San Bernardino, California, It’s 90 Percent Mental began as a vision to uplift youth through sports. Today, the brand operates across three dynamic divisions: Sports Marketing, Motivational Speaking, and Community Outreach.

Chris is also a published author, leveraging his personal journey to inspire athletes, entrepreneurs, students, and community leaders alike.

NFL Career & Background

Chris Hayes was drafted by the New York Jets in the seventh round of the 1996 NFL Draft. His path to success in the league was anything but easy. After being waived during training camp, he joined the Washington Redskins practice squad before quickly being signed by the Green Bay Packers.

Chris played in all three postseason games in 1996, including Super Bowl XXXI, where he earned his championship ring. He later rejoined the Jets in 1997 and played eight seasons in the NFL, bringing a level of intensity and perseverance that defined his career.

Life After the NFL

After retiring in 2004, Chris embraced a new mission: to use his experience and voice to empower others. Through his sports marketing initiatives, impactful speaking engagements, and deep-rooted community involvement, Chris continues to influence lives across all ages and industries.

He speaks powerfully on topics such as:

  • Mental Health

  • Suicide Awareness

  • Leadership & Teamwork

  • Bullying Prevention

  • Perseverance & Motivation

  • Business, Networking & Personal Growth

Philanthropy & Community Outreach

For over two decades, Chris has been committed to helping young people build strong mental foundations. His free football camps have welcomed over 300 youth per event, including children from the Department of Children and Family Services (DCFS).

Chris teaches youth—especially those from vulnerable backgrounds—the values of teamwork, leadership, and becoming champions on and off the field. His mentorship has transformed lives and opened doors for many future leaders and athletes.

Speaking Engagements

Chris Hayes is a high-impact keynote speaker for businesses, civic groups, schools, churches, athletic programs, and more. With real-life experience, a commanding presence, and heartfelt honesty, he connects deeply with his audiences—empowering them to embrace mental resilience and turn adversity into achievement.

Booking Inquiries

To book Chris Hayes for your next event, program, or speaking engagement,
please email us at its90info@gmail.com.